Logos & Branding

When establishing a business, it’s important to consider it’s visual identity, aka the Logo and Branding. These elements help communicate the purpose and values of the company with its audience. Whether it’s a new business still needing a name or an established one that just needs to be freshened up, I can help!

Logo and Branding for United Workers

This project was created during my brand new company called United Workers. This company provided co-working office spaces to encourage partnership, networks, and greater opportunities between small businesses.

Who: United Workers

When: 2021

How: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Procreate

The Logo:

Logo Variations:

Secondary Logo:

Logo Marks:

Logo Types:

Mock-Ups:

  • Branded Coffee Mugs

  • Branded Tote Bags

  • Branded Flash Drive

  • Branded Baseball Cap

  • Branded Umbrella

  • Branded Pen

HFR Garage Logo

Another new business looking for a logo to match their ideals was HFR Garage.

Who: Corey Houston, founder of HFR Garage

When: 2021

How: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Procreate.

Mock-Ups:

Updated Logo and Branding for Being Coffee Roasters

This project was created for a coffee roasting company by the name of Being. The purpose of this project was to redesign the logo and branding of an already established company. Within this assignment, I not only had the opportunity to update their logo, but also design their branded packaging and labels. This project demonstrates my skills in creating cohesive designs that remain consistent with the company’s visual identity.

Who: BEING Coffee Roasters

When: 2022

How: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Procreate

Their Previous Logo:

Their NEW Logo:

Color Variations:

These variations are designed to help customers easily recognize different flavor options.

Mock-Ups:

  • Packaging for Larger Sized Coffee Bags, featuring different flavor options

  • Packaging for Smaller Sized Coffee Bags, featuring different flavor options

  • "Thank You" Notes

  • Branded Shipping Label

  • Branded Shipping Box